A social-first concept blending wellness, movement, and modern travel, designed to feel both elevated and attainable. Led creative direction and ideation, shaping a narrative that aligned Westin’s wellness positioning with Strava’s performance-driven community. Captured and directed content on location, edited for high-impact short-form, and stepped in as on-camera talent to bring an authentic, lifestyle-driven energy to the campaign.
A visually-driven content series celebrating the individuality and character of boutique luxury stays. Developed a distinct creative approach for each property while maintaining a cohesive, elevated visual language across all assets. Led art direction, styling, and storytelling, focusing on capturing thoughtful details and mood-driven moments that make each space feel immersive and design-forward.
Created polished, approachable content that reimagines classic hospitality through a modern, social-first lens. Led end-to-end production, from ideation to final edit, crafting content that highlights the ease and versatility of the Marriott experience. Directed on-site shoots and appeared on-camera to deliver relatable, engaging storytelling designed for broad audience appeal.
A collection of beauty content developed for brands including Nécessaire, Tower 28, Kaja, and Playa, blending storytelling with a strong, social-first visual point of view. Led creative direction from concept through execution, including ideation, scripting, and detailed storyboarding. Directed on-set production and partnered with photographers/videographers to bring each vision to life, while also appearing on camera to deliver authentic, performance-driven content designed for modern beauty audiences.